Internal Link Planner

We read your site, find pages that talk about each other's topics but don't link to each other, and tell you exactly where to add each link — and which words to use.

  • Finds orphan pages that nothing in your content links to
  • Suggests the source page, link text and target for each link
  • Free for up to 25 pages; download the plan as a CSV

No account needed. We read up to 25 pages of your site, following its own links, the way a search engine does.

Frequently asked questions

What is internal linking and why does it matter?

Internal links are links from one page of your site to another. They help visitors find related pages and tell search engines which pages are important and what they're about. Pages that nothing links to (“orphan pages”) are often found late and ranked low.

How are suggestions chosen?

We compare the topics and wording of every page we read. When a page mentions another page's subject — for example a care guide mentioning “brown leather tote” — and doesn't link to it yet, we suggest linking those exact words. Pages with no links yet are marked high priority.

Do menu links count?

Links that appear on almost every page (menus, headers and footers) are ignored when counting, because links inside your actual content carry more weight for search engines.

Is it free?

Yes for up to 25 pages, with no account. A whole-site plan (up to 300 pages) needs a free account and costs 10 credits — refunded automatically if your site has 25 pages or fewer.

Will it change my website?

No. It only reads your pages and gives you a plan. You add the links yourself, in your website editor, where they make sense for readers.

How to use the plan

  1. Start with high priority — pages that nothing in your content links to yet.
  2. Open the source page in your editor, find the suggested words and turn them into a link to the target page.
  3. If the words aren't in the text yet, add a natural sentence that mentions the target — only where it helps the reader.
  4. Aim for 3 or more links from related content to each important page.

Tip: descriptive link text like “brown leather tote” tells Google far more than “click here”. Vary the wording a little across pages so it reads naturally.

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