YouTube Earnings Calculator
Estimate monthly and yearly ad revenue from your YouTube channel based on views and RPM.
- Free, updates instantly as you type
- Monthly and yearly estimates
RPM (revenue per mille) is what YouTube Studio shows you directly — it's already your actual take-home rate after YouTube's cut, unlike CPM which is what advertisers pay before the split. If you don't know your RPM yet, $2–$5 is a reasonable starting estimate for most channels; well-monetized niches (finance, tech, business) often see $8–$15+, while niches like gaming or entertainment often run lower.
Frequently asked questions
How is this calculated?
Estimated earnings = (Monthly views ÷ 1,000) × RPM. This is a straightforward estimate — your real payout also depends on ad types shown, audience geography, seasonality (ad rates typically rise in Q4), and non-ad revenue like channel memberships or Super Chat, none of which this calculator accounts for.
What's the difference between RPM and CPM?
CPM is what advertisers pay per 1,000 ad impressions — YouTube keeps a cut before paying creators. RPM is what you actually receive per 1,000 views, already net of YouTube's share and factoring in that not every view shows a monetized ad. Always use RPM here, not CPM, or you'll significantly overestimate your earnings.
Where do I find my actual RPM?
YouTube Studio → Analytics → Revenue tab shows your channel's real RPM directly, based on your own recent performance — far more accurate than any general estimate once your channel has enough monetized history to show it.
Where do I find my RPM?
In YouTube Studio's analytics for your channel, under revenue. If you're new and don't have one yet, try a few values to see a range.
How the estimate is calculated
The calculator multiplies your views by your earnings rate: monthly earnings = (views ÷ 1,000) × RPM, and the yearly figure is twelve times that. RPM is your revenue per thousand views, the figure YouTube Studio shows you, and it already has YouTube's share taken out.
A worked example
A channel with 100,000 views a month and an RPM of $3 earns (100,000 ÷ 1,000) × $3 = $300 a month, or $3,600 a year. Double the RPM to $6 with the same views and it's $600 a month; double the views at $3 and you get the same $600. Both levers matter equally in the formula, which is why growing a channel's audience and choosing valuable topics both pay off.
Why RPM varies so much
- Topic. Advertisers pay more to reach audiences interested in finance, business and technology than in many entertainment topics.
- Audience location. Views from countries where advertisers spend more earn more per view.
- Video length and format. Longer videos can show more ads. Shorts usually earn much less per view than long-form videos.
- Season. Advertising spending tends to rise at the end of the year and dip early in the year.
What the estimate leaves out
- It covers ad revenue only. Sponsorships, memberships, merchandise and affiliate income are separate.
- You must be in the YouTube Partner Program to earn from ads. Its eligibility requirements are set by YouTube and change from time to time, so check YouTube's own help pages.
- Actual earnings fluctuate and depend on how many views are monetised. Treat the result as a planning estimate, not a forecast.
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- Engagement Rate Calculator — how engaged your audience is
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